BMW

As a part of the ‘My First BMW’ campaign, we partnered with BMW Hong Kong to create a collection of social media images for their digital brand channels and on our own Instagram feed. We expressed the different personalities and functionalities of the two cars (Series 1 and 2) by setting one in an urban environment for the city dweller and the other in the outskirts of Hong Kong to demonstrate the possibilities of reaching new destinations by car.

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