Pierre Cardin

To revamp and realign all their social media channels and assets of the Pierre Cardin watch collection, I partnered with their digital strategists to create not only photos but also a clear art direction guideline that interpreted Parisian style without relying on French cliches of macarons and the Eiffel Tower. In addition to the guide, we shot 30 images for Pierre Cardin's social media platforms. This was a blend of still life photos, stylized in-studio hand portraits and lifestyle on-model imagery.